Brief: Gymshark Geosocial App Campaign
Client: Gymshark
Date: November 2022
Outcomes: Geosocial App Design, Promotional Content (OOH and Online)
Individual Project
For this project, I was tasked with the responsibility of devising an integrated campaign aimed at enhancing brand recognition among 18-21 year olds. In pursuit of this goal, I developed an application called “Warm Up” specifically tailored to address the anxiety surrounding exercise. This app facilitates connections with individuals facing similar challenges, thereby making the exercise experience less intimidating.
The primary touchpoint: a geosocial app facilitating connections between users and local individuals who share similar exercise preferences.
The campaign identity remained aligned with Gymshark’s overall branding to maintain cohesion with the brand, while still allowing space for the campaign to establish its own distinct identity, complete with a unique logo and tagline.
The campaign included OOH visuals showing individuals in moments of inactivity to resonate with the target audience and enhance relatability.
Utilising Instagram as a promotional platform to maximize campaign outreach and engagement
