In response to the Creative Conscience brief, I created a scheme that aims to bring light to the little things that you can do each day to benefit yourself. The App allows you to input your own goals and allows you to visually track your progress.
The primary touchpoint: a geosocial app facilitating connections between users and local individuals who share similar exercise preferences.
In crafting the identity, the goal was to infuse a playful essence, aligning with the app’s mission of alleviating pressure and fostering a relaxed atmosphere.
The campaign incorporated OOH visuals showcasing attainable “Small Wins” that resonate with the audience, encouraging them to adopt similar positive behaviors.
Leveraging Instagram as the primary promotional platform to maximize the campaign’s reach and engagement potential due to its extensive user base and interactive features.