Brief: Online Platform Branding
Client: University of Northampton
Date: October 2022
Outcomes: Overall Branding, App and Website Design, Promotional Aspects
Group Project
For this branding assignment, I worked in a team to develop an interactive online platform where students could showcase their creative work. We named the platform “Planar+” as a nod to the pioneering concept of the first-ever motherboard. For this project, I assumed the position of Project Manager, overseeing task delegation and compiling the final brand guidelines book.
The main touchpoint: an online platform that allows students to share their creations.
The campaign aimed to create an inviting atmosphere through vibrant colors, complemented by motherboard visuals to align with the name “Planar,” inspired by the first motherboard.
Designing the app to mirror the visuals of the website, ensuring consistency in branding and user experience across platforms.
OOH promotions strategically placed in train stations, targeting areas with high concentrations of Gen Z commuters.
