Brief: Northampton Cultural Quarter Branding
Client: Northampton County Council
Date: January 2022
Outcomes: Re-brand of the area, including a Logo and Signage
Individual Project
For this project, I was given the exciting challenge of revitalising the Northampton Cultural Quarter, a vibrant section of the town center boasting museums, galleries, and restaurants. The goal was to breathe new life into the area and create a fresh identity that reflects its rich cultural offerings while attracting visitors and locals alike.
The supergraphics have been used as a way to navigate the Cultural Quarter.
The logos’ contrast and simplicity ensure they can be resized to fit multiple super graphics. The bold colours used also make the logo memorable to the target market, enhancing the area’s appeal.
The super graphics have been used as a way to navigate the Cultural Quarter using the bold colour theme shown in the initial logo series to group the area together, also seen in the bold wall super graphic.
