Brief: Anniversary Campaign
Client: Bumble
Date: March 2024
Outcomes: OOH and Social
Media promotion
Group Project
For this assignment, we were given the challenge of developing a campaign to honor Bumble’s 10-year history. Our goal was to encourage people to explore its secure, empowering, and inclusive features. I collaborated with others and took responsibility for crafting the social media promotion and overseeing the project management.
The campaign consisted of safety packaging visuals, pushing the idea that Bumble “safety wraps” your dating life.
Utilising outdoor environments such as staircases to promote the campaign in a more memorable manner.
Social Media Ad’s to gain attraction.
A blend of Instagram single posts and carousels to drive promotion for the app and the campaign.
A combination of still and video stories to capture the attention of viewers.
