Brief: Campaign of Reading Promotion
Client: University of Northampton
Date: January 2024
Outcomes: Overall Branding, Informative Zine, Interactive
AR Posters, OOH and Online Promotion.
Individual Project
For this project, my assignment was to craft a campaign aimed at reigniting the interest of young adults in reading. To achieve this, I emphasised the emotions and experiences associated with reading and mirrored them in the campaign visuals.
The main touchpoint: an educational zine designed to encourage reading with helpful tips, tricks, and inspiration.
The goal for the campaign’s identity was to be both vibrant and playful, while ensuring readability.
OOH promotions strategically positioned in high-traffic areas like the tube.
Promotion on Instagram, recognising its status as the most widely used social media platform among young adults.
An AR poster that offers viewers personalised book recommendations when scanned.
20-second YouTube ads crafted to briefly interrupt viewers, highlighting the transformative power of reading
